![The Merchants of Cool](https://image.tmdb.org/t/p/w200//rgTwVySdsOcoLPjDlFrSbkh2SqR.jpg)
The Merchants of Cool
55 minutes2001-02-27
7.2
Watch Trailer
A documentary on the marketing of pop culture to Teenagers.
Cast
![Douglas Rushkoff](https://image.tmdb.org/t/p/w200//uDdnrbIEmPyEHyy5oTUITEgHMPM.jpg)
Douglas Rushkoff
Self
![Christina Aguilera](https://image.tmdb.org/t/p/w200//hTTCGe3QGCD3DhMb9FwoUpqgD1W.jpg)
Christina Aguilera
Self
![Greg Berlanti](https://image.tmdb.org/t/p/w200//1T24SiIIDMa9gAmq7QaYwZywq4y.jpg)
Greg Berlanti
Self
![Jessica Biel](https://image.tmdb.org/t/p/w200//pinWUmBolfwxEjOT48SZy4QPEyp.jpg)
Jessica Biel
Self
![Adam Carolla](https://image.tmdb.org/t/p/w200//47k9w6HRLnGeU0gVtMeTPJs3ief.jpg)
Adam Carolla
Self
![Fred Durst](https://image.tmdb.org/t/p/w200//aQTSBJjRagNAWyEoYi7KycQbi64.jpg)
Fred Durst
Self
![Malcolm Gladwell](https://image.tmdb.org/t/p/w200//y8tlK7CoNxQDbE3XhfNJHXx3fdt.jpg)
Malcolm Gladwell
Self
![Carson Daly](https://image.tmdb.org/t/p/w200//loxq4ARBpzTPpkUpbZYFPGQ87eG.jpg)
Carson Daly
Self
![Lewis Goldstein](/_next/static/media/notFound.aecd17f8.png)
Lewis Goldstein
Self
![Shaggy 2 Dope](https://image.tmdb.org/t/p/w200//pHb9OfaROIQdpozQJjNbTBIIhm8.jpg)
Shaggy 2 Dope
Shaggy 2 Dope
![Brian Graden](/_next/static/media/notFound.aecd17f8.png)
Brian Graden
Self
![Tom Green](https://image.tmdb.org/t/p/w200//yHnSb0itPtEnbdtvnbHL2kB6sCu.jpg)
Tom Green
Self (archive footage)
![Jimmy Iovine](https://image.tmdb.org/t/p/w200//23Hdo1bK5LsGwfAB3NMjwsiqXe5.jpg)
Jimmy Iovine
Self
![Jimmy Kimmel](https://image.tmdb.org/t/p/w200//mb7dihCRDlf5bRyerlN9aOtQHMH.jpg)
Jimmy Kimmel
Self (archive footage)
![Jamie Madrox](https://image.tmdb.org/t/p/w200//mRCv21JTQGJPIab0xuF9gAM0cAy.jpg)
Jamie Madrox
Self
![Robert McChesney](/_next/static/media/notFound.aecd17f8.png)
Robert McChesney
Self
![Mark Crispin Miller](https://image.tmdb.org/t/p/w200//3vqbxXwJ1a9L9t914UkKDrDdvuI.jpg)
Mark Crispin Miller
Self
![Monoxide Child](https://image.tmdb.org/t/p/w200//5UiI05nHvjC7Cou4h9Umj0i62zu.jpg)
Monoxide Child
Self
![Neal H. Moritz](https://image.tmdb.org/t/p/w200//pPvK5xZTp1PymWL5OGc7dtqvx9Q.jpg)
Neal H. Moritz
Self
![Ann Powers](/_next/static/media/notFound.aecd17f8.png)
Ann Powers
Self
![Robin Quivers](https://image.tmdb.org/t/p/w200//eHrrBg1Tbjh8uD8hoRb498LeNDg.jpg)
Robin Quivers
Self (archive footage)
![Dave Sirulnick](https://image.tmdb.org/t/p/w200//rdTDtAQqInRtluyBHcxm8diNUKc.jpg)
Dave Sirulnick
Self
![Britney Spears](https://image.tmdb.org/t/p/w200//5ClVSzj0roqRY1ff2rNnZJcWuSA.jpg)
Britney Spears
Self (archive footage)
![Howard Stern](https://image.tmdb.org/t/p/w200//3ahyCVSafwRP284o0Gwme5VOTQm.jpg)
Howard Stern
Self (archive footage)
![Violent J](https://image.tmdb.org/t/p/w200//u9U2zrpuL930ZNL9CLz7xkABjlG.jpg)