Responsible for triggering an aesthetic revolution in Brazilian TV during the 1970s, he became a Midas of popular cinema in Brazil during the 2000s. He created one blockbuster after another, many adapted from the theatre. The "Se Eu Fosse Você" (If I Were You) franchise (2006-09), featuring Tony Ramos and Gloria Pires - famous for their soap opera roles, sold more than 9 million tickets.